MY ROLE | Logo, brand colours, business cards, illustration, packaging, marketing material, stickers
Tradition meets engineering.
Create a unique brand for unique products - a brand with a vintage feel typical of music genres a thumb-pick is associated with - bluegrass, blues, flamenco, etc.
CHALLENGE | The logo design/identity should be suitable for future product innovations and reliably reproduced on the small surface of the product.
The new identity has proven to be adaptable and has grown successfully with the company, new product innovation and marketing expansion.
IDEATION | The logo draws references from a local mountain the company is named after. Arched typography speaks to vintage-western style music posters that honour the traditional roots of the thumb-pick. The red & black colour combination is associated with a variety of musical genres, demonstrating that their products are for all guitar players.
Raymond StoriesIllustration, Design, Print
Colouring BooksIllustration, Story, Design, Print
TeldonRebrand, In-house Team Project
Music ArtworkArtwork, Design
Cole's Guitar LessonsBranding
Corporate CalendarsDesign, Illustration, Print
CalendarsDesign, Illustration, Print
Johnston's PorkDesign, Illustration, Print
Employee ManualsDesign, Illustration, Print
Home By Design MagazineMagazine Logo